Corporate Marketing on a Mom & Pop Budget!
Feel free to call us: 865-816-9864

Does your church have individual ministries?  Do you have annual events?  Do you struggle with having somewhere that people can go to get information, see photos, purchase tickets and share the details?  It’s time to consider building a website or designing a landing page for each ministry and event that your church has.

why your ministries and events deserve their own websites

Why Your Ministries and Events Deserve Their Own Website:

  • You will have an easy to remember domain name (.com/.net/.info) – Gone are the days of needing to send folks to a site address like yourchurch.com/events/2017/October/FallFestival/Pics.  Who wants to remember that?  Instead you can have something like FallFest2017.com and give people easy access to all they need to enjoy your event. Set up your consultation today.
  • One central place showcase all your information. – When an event is held away from your church where can people find directions?  Will there be food?  Is it a potluck?  What about parking?  What time does it start and end?  Do I need tickets?  Save time and shorten announcements by directing everyone to your customized website for your event.
  • Not everyone is on social media. – Some people simply aren’t interested in social media.  Some find it overwhelming.  Some just don’t understand it.  How will this group of people know where to find things like shared pictures?  You are missing out on reaching many by choosing social media as your only focus for sharing events.
  • Build excitement. – Show regular attendees that your ministries and events aren’t just church as usual.  Videos, music, photos and more will draw them in and help them feel what you’re about.  Plus, they can easily share the URL with their family and friends.  We will incorporate share buttons to help make it easy for folks to share the info directly to their friends and family.
  • It’s affordable. – If your usual method is the long web address with flyers and a newspaper ad, having a custom website built will save you money.  You will have a site that is alive forever.  It won’t disappear from memory like a newspaper ad.  It doesn’t have to be clipped, copied or carried around in pockets.  Keep your site for as long as a year (maybe more) for about the same price as a large newspaper ad that people will forget as soon as the paper is closed.  Keep in mind that many people don’t even subscribe to a newspaper any longer.  There’s no need when they can find all the details online for free!
  • Sell tickets or products online. – Will attendees need tickets?  Will you have shirts, hats, stickers, etc that can be purchased?  Giving people an easy way to make  purchases, online, will guarantee more sales for you!  No check writing or cash carrying.  There are no lines to wait in.  With just a few clicks they can have their tickets, deck their family out in matching t-shirts and grab a meal voucher all at once.  It really is that easy when you let us build your custom site.

So, what are you waiting for?  Contact us today and we will help you build a customized, easy to navigate website or landing page for your ministries and events.

Don’t pass by the opportunity to reach a whole new group of people that are looking for the information you have!  View our portfolio to see examples of the work we have done for others.

 

Feel free to call us: 865-816-9864

Managing your self-hosted WordPress site means more than keeping it looking good.  You want to be sure your site is secure and functioning properly.  The easiest way to do that is to keep WordPress up to date as well as updating your themes and plugins on a regular basis.

Wordpress Security Up to Date

How do I know when something needs to be updated?

You can find this in your WordPress admin dashboard.  On the top ribbon, and the left sidebar, you can see the total number of updates that are available.  You may also see separate notifications when plugins, or themes need updates.  Here’s a quick look.  If you do not see these notifications, you’re up to date already.  Good work!

WP Dashboard Updates

Clicking on either of the total updates available will take you to the update dashboard where you will see a list of available updates.  This can vary, depending upon how long ago you last updated.  First, make sure WordPress is updated.  Next, check your themes.  Finally, check your plugins.  This order is important to be sure that all things work together for the good of your self hosted WordPress site.  There is also a button to click to refresh the page and check again, for updates.

Updates Dashboard Details

Should I update as soon as I see the notification?

It is your best bet to update as soon as you can.  Some folks like to wait until all the bugs are worked out.  While, that’s generally an ok idea, it’s not always in your best interest.  Bugs, or issues, like interrupted functions or plugins that conflict with one another are not going to place your site at risk.  Not updating WordPress, themes or plugins CAN place your site at risk.  Many times, updates are pushed out to fix security issues.  Other times it’s to improve function.  It’s always better to be safe, than sorry, when it comes to the security of your website.

What are the risks of not keeping my site up to date?

There can be many risks to not keeping your WordPress site updated.  Mainly, your site may be left wide open for access by hackers.  Here’s a brief list of some things that can happen when your site is left vulnerable to hackers:

  • Passwords are no longer secured
  • Your site can be redirected
  • Hackers can edit your HTML
  • Your site can crash and be inaccessible
  • Your site can be erased

There are many risks when it comes to leaving  your WordPress site vulnerable by not performing regular updates.  It’s just not worth it.  The minor headaches that may come with update are nothing compared to the dangers posed by security issues.

Feeling a little unsure about updating?  Overwhelmed at the thought of maintaining these details on your self hosted WordPress site?  Let us help!

What is Personal Branding?

If you search personal branding on Wikipedia you will find that it is the marketing of your self and your career.  When you define yourself via your work history, talents, abilities and personality and put it all in a, virtual, package along with your online presence to help you stand out from the crowd, you have created your own personal brand.  It’s you, your history, your experiences, your best attributes and your presence wrapped up nice and neat so that it’s readily presentable.

Thanks to the Internet, personal branding has reached new heights.  You can brand yourself online with a number of different online sites and have everything you need to market yourself right into a new career or to further your current career.  The sky’s the limit.

Personal Branding by Eternal Marketing Group TN

 

Where to Start with Personal Branding

There are a number of steps you can take to get started with creating your personal brand.  Getting everything set up can seem daunting but it’s worth the time and effort to further your future and to meet your career goals.  Let’s take a look at some options to get you started.

5 Ways to Kick Start Your Personal Branding

  1. Create an attention getting e-mail signature.  There are a few options that can make this a simple process.  You can always add your own text signature to your emails.  Be sure to include a link to your webpage, LinkedIn profile and others.  It’s important that people can connect with you and get to know you.  For styled options, you can use browser add ons like WiseStamp.  They have free and paid options, depending on the look you wish to achieve.
  2. Get on LinkedIn.  LinkedIn is a great way to connect with companies and brands. It is the primary source for hiring managers and recruiters, online.  Think of it as your online resume.  This is your first impression, make it count.
  3. Create a Google+ Profile  A well thought out Google+ profile can help you turn up in search engine results, especially on Google.  Proper use of keywords and phrasing can help you get your name and expertise in front of the companies you want to work for.  You can even link to your LinkedIn profile from here.
  4. Use Google to Stay in the Know.  Google Alerts is a great way to find out about new jobs that open up.  Set up  alerts by location, industry, company, etc.  You could also set up alerts for a specific company that you are interested in.  This would be a great way to impress an interviewer with your knowledge of what’s going on with the company.
  5. Get Social and Stay That Way!  Social media is THE way to stay connected with what is going on in the world.  Facebook, Twitter and even Instagram are great ways to gain insight into companies that are hiring, job market trends and more.  Twitter, is a great platform to chat it up with companies, hiring managers and brands.  Facebook can let you get a little more personal.  Instagram is a visual platform and can help you get a feel for the personality or atmosphere of the company you are interested in.  This also works in reverse, for companies that may be interested in you!

These are just a start to how you can kick start  your personal branding to help you find a new career.  You can also revamp these options to help further  your current career.  Whether you’re seeking promotion or new possibilities, getting yourself “out there” is the best start.  Here, at EMG, we can help you put your best foot forward.  From setting up accounts and creating professional (but personable) profiles to crafting email signatures, setting up Google Alerts and updating your current online presence, EMG want to help  you help yourself.  Contact us today!

 

 

The premier, of Season 5, of The Walking Dead was on October 12th.  If you’re on social media, at all, you are sure to have seen/heard something about it.  It’s everywhere!  That means it’s great for business!!  Why?  Because it’s everywhere!!

the walking dead logo

We are halfway through this season and it’s still everywhere!  Each week, people post Facebook statuses, share memes and tweet about The Walking Dead.  Thousands of shares, likes, retweets and comments happen each and every week.  Why not get in on the action?

Even if you’re not a fan of The Walking Dead, you can still get plugged into the hype.  Look at Hyundai.  They had the opportunity to get one of their vehicles into the show.  It was a getaway car.  They went for it, on a whim, thinking that The Walking Dead would burn out after a season or two.  Wrong.  Dead wrong.  Hyundai’s VP of marketing, Steve Shannon, said they couldn’t come up with enough social media contests and promotions.  They have even unveiled a zombie edition to one of their vehicles.  They also have given away Shane’s green Hyundai!

the walking dead hyundai

From asking fans to suggest upgrades to zombie cars, to creating a zombie-related app, Hyundai has done a bang up job when it comes to their relationship with The Walking Dead.  Have you seen the Hyundai Chop Shop app where you create your own vehicle?

There are even memes circulating.  But you don’t  have to be a show sponsor to see the impact.  The social media reach, alone, is enough to tempt businesses into adding a #TheWalkingDead to their tweets or updates.  Think of the eyes that will see what you’re selling.  But there’s a catch, you have to do it right.

hyundai tucson walking dead meme

Whether you are a florist, or a mechanic, you can tap into the power of The Walking Dead, especially on social media.  Create images, ask questions, interact with your customers and followers when they comment or share your information.  Offer discounts, play The Walking Dead trivia and offer prizes and deals for winners.  No matter what your business is, you can tap into the power of The Walking Dead in a number of ways.  If you just can’t see how or need a little help with wrapping your head around the creative aspect, contact us.  We’re glad to help you use The Walking Dead to keep your business alive!

Why You Need a Blog?

The internet is saturated with all sorts of blogs.  Mommy blogs, foodie blogs, craft blogs, pet blogs, and on and on the list goes.  It seems like everyone is blogging these days.  With so many blogs out there why should you bother starting one?  It all comes down to one, very important, word; engagement.

A 2011 article on Forbes.com said is best:

“If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.”

Why Every Business Needs a Blog

It still the truth, years later.  Engaging with your audience, customers, etc is the one surefire way keep your site (and your business) growing.  Without connecting with the people you are trying to reach, there’s no point in even having a website.  What good is it to have a site that offers services, or products, but doesn’t set you apart of encourage your audience to take action?

Add a blog and your prospects have something to read, someone to connect with and a direction in which to move.  The learn about you, who you are, what you like and how you operate.  They can post comments, share posts on social media and get immediate interaction from you.  Their next step is scheduling an appointment or consultation.  It’s the open door that prospects need in order to become paying clients.

How Do I Get Started with a Blog?

It’s best if you blog is hosted on your same domain.  Otherwise you will not benefit from the added traffic.  Get started by talking with your designer and/or hosting provider for your website.  Discuss options for adding a blog to your current site.  Adding a blog, to your business site, can increase your site traffic.  For instance if your blog address is YourBusinessSite.com/blog, readers are still on the site and increasing page views and visits.  This increases your likelihood of connecting, making a sale or simply having them return to see what other topics you cover.  If you monetize, with ads, that means increased revenue!

Once your blog is added, you can begin brainstorming content ideas and reaching out to your target audience.  The best thing that your blog can do, for your readers, is inform them and help them solve their problems.  Check out your competition and see what they are doing.  Then do more or do better.  There is always something to improve upon.  Whether it’s your own idea, or someone else’s, if there is a way for your audience (potential customers) to benefit, they will return again and again.  Repeat visitors become repeat customers.

If you are ready to talk about adding a blog to your business site, we can help.  If you have a web host and just need help with content creation and strategies, we can do that too!  Contact us today for help maximizing your potential through a business blog.

 

Realistic Goals for Content Creation in 2014

You have, no doubt, heard it said that “Content is king.”  This is absolutely true.  There are different types of content and ways to implement each type.  Where do you start?  How many do you use? Isn’t it all confusing?

content creation strategies for 2014

It can be overwhelming and daunting to decide what types of content to provide to your customers/audience.  Let’s start by looking at what types of content are available.

  1. Writing
  2. Graphics
  3. Video
  4. Audio
  5. Data (using infographics is a great way to display data)
  6. Social media
  7. User-generated content

There is not a single type that you should focus on.  You need a combination of mentally and visually stimulating content to keep your audience/customers engaged and to make sure they know your name and what you offer.  But too much is…well, too much.  You don’t want to confuse or overwhelm.

Avoid confusion by starting with what you know best.  If you are a writer, write.  If you are a designer, create graphics.  If you know podcasts, start there.  The great thing about content is that it creates more content.  An article can become a video.  A graphic can become an article.  A podcast can provide data.  Social media can house any, and all, of the content you create and place it in front of your target audience at just the right time.

Great content along with great content marketing will build trust, showcase you as an authority and place you on a pedestal of popularity.  The key to staying in the spotlight is evergreen content (it has no expiration date), social media marketing and a diverse content library to promote.  If you have time, and money, to spend you can easily create, distribute and promote your content while analyzing the market and laser targeting your audience.  If you don’t have extra hours in the day, or dollars in the bank, let us help you.  We can help you create realistic goals that won’t break the bank.

Eternal Marketing has a team of professionals, at the ready, to help you both create and market content.  Contact us for a consultation.

Twitter is a great way to bring traffic to your site and to promote your services.  It’s the quick and easy way to get your message across.  With a little creativity you will stand, head and shoulders, above the crowd.  Think outside the box and use a few of these 25 Tweets for Your Small Business to start generating leads, traffic and sales.  If you need help with social media marketing, contact us for help.

25 tweets for your small business

25 Tweets for Your Small Business

  1. Link to a post on your blog.
  2. Link to a post on someone else’s blog, within your industry.
  3. Ask questions.
  4. Answer questions.
  5. Retweet your old tweets that have done well.
  6. Retweet other tweets from within your industry.
  7. Announce the launch of a new product and/or service.
  8. Offer a solution to a problem your customers often face.
  9. Offer top-notch customer service.
  10. Brag a little.  Self-promotion is a good thing!
  11. Share the link to your Facebook page or group.
  12. Promote a live event or webinar.
  13. Upload a PowerPoint Presentation to SlideShare.net.  Tweet the link.
  14. Offer Freebies like eBooks, audios, reports, etc.  Freebies can be a snippet with a link to purchase full content.
  15. Review a book that’s relevant to your target market.
  16. Review a product that’s popular in your industry.
  17. Share the link to an older (but popular) podcast.
  18. Start a new hashtag discussion with others in your industry.
  19. Create a new hashtag discussion with your followers.
  20. Share a cool tool that you’ve discovered and think others will find useful.
  21. Share a motivational quote, relevant to your industry.
  22. Share an industry joke – keep it clean.
  23. Link to your own published article.
  24. Link to someone else’s published article.
  25. Post live updates from an industry event.

Twitter is jam packed with millions of prospects.  Start tweeting, and interacting, to direct connect to your target market.  Make sure that you mix things up.  You want to be known as valuable, relevant, educational and reachable.  Don’t be afraid to tweet outside the box!

In an earlier post, we discussed images sizes for various social media platforms. The infographic below shows the image sizes and placement for Facebook pages.  You will want to upload your images in these exact sizes for best results.  Otherwise, they will be stretched or shrank, to fit the area.  The dimensions listed are exact and current as of 1/14/2014.  If there are updates, we will address those as they arise.  Watch for articles, to come, about image sizes for other social media platforms.

As shown below, the Facebook page cover measures 851 pixels wide by 315 pixels tall.  Make sure, when designing your cover image, that you don’t place important info behind the area where your profile image will be.  Your profile image will be approximately 23 pixels from the left side of the cover image and 210 pixels from the top.

Your profile image should be uploaded at the dimensions shown.  Facebook will resize larger images.  If the original image is not square, you could encounter issues with the quality once it is resized.  In fact, Facebook will not let you upload an image smaller than 180×180 pixels.

The custom app images are smaller than the rest.  They come in at 111 pixels wide and 74 pixels high.  This area is where you can create custom tabs where your fans can sign up for your newsletter, learn about a special offer or grab a fan only free item.  This is a great way to boost your social media marketing efforts.

If you are unsure of how to crate images that are sized properly, will be of good quality at the given dimensions and are within other Facebook guidelines for images on fan pages, contact  us.  We would love to help you with your social media accounts.  From setup and branding to creating images and creating content, we are here for you.

Facebook Image Sizes Infographic

spring-2014-experiment

Looking to grab a marketing deal in Spring 2014? If so, here is your chance! Eternal Marketing Group is not limited to working with the industries listed below, but we have been brainstorming some unique ideas that we would like to see come to life. We love to experiment and we would like to hook you up in the process. Contact us at 865-816-9864 for details. Opportunities are limited and only one business will be selected in each industry.

  • A Pigeon Forge Hotel/Motel
  • Extreme Couponer (East/North-Knoxville area)
  • Massage Therapist (East/North-Knoxville area)
  • Gatlinburg Cabin Rental
  • Mexican Restaurant (East/North-Knoxville area)
  • Soap or Candle maker (Knoxville area)
  • Tanning Salon (North/East Knoxville area)
  • Auto Dealership (Clinton Hwy or Asheville Hwy area)
  • Wedding Planner (Knoxville area)
  • Event Venue (near Downtown Knoxville)
  • Chimney Sweeper (Knoxville area)
  • Interior Decorator (West Knoxville area)

In 2014 Eternal Marketing Group is adding new services to our repertoire. Below is a full list of how we can save you time and money throughout this new year and for years to come.

 

BRANDING

1.  Corporate branding
2.  Advertisement copywriting
3.  Marketing Consultation
4.  Marketing research
5.  Marketing strategy development
6.  Concept development
7.  Product launching
8.  Artist album launching
9.  Online advertising campaign planning
10.  Promotional sales models
11.  Brand Ambassadors
12.  Guerrilla & Experimental marketing
13.  Concert planning & promotion
14.  Event management
15.  Street team management
16 .  Off Premise tasting
17.  Data Collection / Registration staff
18.  Secret shoppers
19.  Product demonstration & trainers
20.  Trade show / Road show staffing

 

GRAPHIC DESIGN

21.  Billboard design
22.  Direct Mail Design & Marketing
23.  Point of Purchase Display Design
24.  Logo design
25.  Catalog design
26.  Kiosk design
27.  Fleet graphics / Vehicle wraps
28.  Print Newsletter design
29.  Event ticket design
30.  Company Mascot creation
31.  Flyer design
32.  Restaurant Menu design
33.  Table Tent design
34.  Event Photography
35.  On-location product photography
36.  Image editing /re-touching / Photoshop

 

MEDIA BUYING

37.  Media planning
38.  Media placement
39.  Radio commercial buying
40.  Television media buying
41.  Newspaper & Magazine ad buying
42.  Radio commercial scripts
43.  Television Commercial scripts
44.  Audio production
45.  Audio editing
46.  Podcast / Sermon transcription
47.  Video production
48.  Video editing

 

SIGNAGE & PRINT

49.   Poster distribution
50.  Sign distribution
51.  Vinyl banner design
52.  Channel Letter signage
53.  Roll label design
54.  Car magnet design
55.  Bumper sticker design
56.  T-Shirt design
57.  Window cling design
58.  Business Cards
59.  Real estate signage
60.  Book Cover design
61.  Rack Card design
62.  Door Hanger design
63.  Print ad layout
64.  Brochure design
65.   Product packaging design

 

SOCIAL MEDIA

66.  Social Media planning
67.  Facebook page setup / integration / planning
68.  Google Places setup & verification
69.  Twitter account setup / integration / planning
70.  Pinterest account setup / integration / planning
71.  Google + account setup / integration / planning
72.  Youtube account setup / integration / planning
73.  Vimeo account setup / integration / planning
74.  Tumblr account setup / integration / planning
75.  iTunes Podcast setup
76.  Facebook advertising campaign
77.  Social Media Training
78.  Online community creation (Social Network)
79.  Email marketing campaign planning
80.  Email list management
81.  Email newsletter creation
82.  Mail Chimp / Constant Contact integration

 

WEB DESIGN

83.  Website Design
84.  Website Re-Design
85.  Designing a unique header for a blog
86.  User interface design
87.  Website banners
88.  Website copywriting
89.  Content / Blog post creation
90.  Keyword and Key phrase research
91.  Online reputation management
92.  Search Engine Optimization Planning
93.  SEO plugin integration (Yoast / All-in-one SEO)
94.  SEO copy writing
95.  Blog Planning
96.  Reservation system integration
97.  Website Mobilization

 

WEB HOSTING

98.  Web hosting
99.  E-commerce enabling
100.  Domain registration
101.  Domain transfer

 

You might have a better mouse trap, but if people don’t know you have it, and they don’t know where your door is, there will be no path beating…