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The premier, of Season 5, of The Walking Dead was on October 12th.  If you’re on social media, at all, you are sure to have seen/heard something about it.  It’s everywhere!  That means it’s great for business!!  Why?  Because it’s everywhere!!

the walking dead logo

We are halfway through this season and it’s still everywhere!  Each week, people post Facebook statuses, share memes and tweet about The Walking Dead.  Thousands of shares, likes, retweets and comments happen each and every week.  Why not get in on the action?

Even if you’re not a fan of The Walking Dead, you can still get plugged into the hype.  Look at Hyundai.  They had the opportunity to get one of their vehicles into the show.  It was a getaway car.  They went for it, on a whim, thinking that The Walking Dead would burn out after a season or two.  Wrong.  Dead wrong.  Hyundai’s VP of marketing, Steve Shannon, said they couldn’t come up with enough social media contests and promotions.  They have even unveiled a zombie edition to one of their vehicles.  They also have given away Shane’s green Hyundai!

the walking dead hyundai

From asking fans to suggest upgrades to zombie cars, to creating a zombie-related app, Hyundai has done a bang up job when it comes to their relationship with The Walking Dead.  Have you seen the Hyundai Chop Shop app where you create your own vehicle?

There are even memes circulating.  But you don’t  have to be a show sponsor to see the impact.  The social media reach, alone, is enough to tempt businesses into adding a #TheWalkingDead to their tweets or updates.  Think of the eyes that will see what you’re selling.  But there’s a catch, you have to do it right.

hyundai tucson walking dead meme

Whether you are a florist, or a mechanic, you can tap into the power of The Walking Dead, especially on social media.  Create images, ask questions, interact with your customers and followers when they comment or share your information.  Offer discounts, play The Walking Dead trivia and offer prizes and deals for winners.  No matter what your business is, you can tap into the power of The Walking Dead in a number of ways.  If you just can’t see how or need a little help with wrapping your head around the creative aspect, contact us.  We’re glad to help you use The Walking Dead to keep your business alive!

What’s Changing with Facebook

November 5th marks a change in the way that you will be able to gain new likes.  Until now, it’s been popular to incentivize people to like your page.  Bloggers love to use the Facebook like as a giveaway entry.  It’s a great way to grow the number of likes for a fan page.  Others may entice potential fans by hiding the content of their fan page until the like button is clicked.  While, in theory, this is a good way to gain interested followers, it’s going away.

Facebook No More Like Gate

In a Facebook developer blog post, this is what Facebook had to say:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

Plain and simple, this means you are going to have to work to be sure that the right people are liking your page.  Facebook is putting a stop to the easiest way for you to grow your number of fans.  It seems like Facebook is becoming a little controlling.  We talked, in an earlier post, about the Facebook algorithm change and how it affects your page.  Now, they won’t let you bait folks into liking your page.  What’s the deal?

How Like Gating Hurts You

Plain and simple, if people are coming to your page and clicking the like button on the off chance they might win a tablet or coffee maker, they aren’t interested in your content.  They can unlike as quick as they liked.  The same goes for any incentive that you offer for a like.  It’s a reward and people that are liking your page just for the reward are not true fans and are probably not interested in anything you have to say.  The odds that they will ever return are not in your favor.

Think about it this way:  if  you did a Google search for laptop giveaways and we came up in the search, giving away a brand new laptop, we’d have your attention.  Right?  Sure!  Then you enter and the first entry requires  you to like our Facebook page.  That’s easy.  We’ve included a button and you don’t even have to leave the page you are on.  Click and done.  Later on, you see us in your news feed.  We’re posting articles about Facebook image sizes and that has nothing to do with you or anything that you are interested in.  You are going to do one of two things.

  1. You will hide us from your newsfeed or
  2. You will unlike our page

Neither of these is helpful to us an now you see us as being spammy and you tell your friends about it.  Not good.

How Facebook is Helping You

While it may seem that Facebook is taking away a legitimate way to grow your number of fans, that’s not really true.  Your numbers might increase but what is their why?  Are they liking your page just to get something for free or as a contest entry?  If so, chances are that they don’t really care about what you are posting.  They will either unlike your page or won’t be returning to see what else you share.  You aren’t gaining fans that are relevant.

So, what Facebook is actually doing is help you to gain fans that are interested in you, your business and your brand.  They are showing you how many fans are not relevant and where you can grow and change for continued growth.  It’s a great opportunity to take on the challenge of posting relevant content.  Consider starting a business blog (or picking back up where you left off) and sharing your posts on Facebook.  Fresh eyes on any content is never a bad thing.

How can you take advantage of this Facebook like gate change?  Where will this take your business?  How can we help?

 

 

 

What Facebook Says

There has been yet another algorithm change to the Facebook newsfeed.  According to Facebook they are listening to what users are saying and have found a way to keep relevant, high quality content at the forefront.  But how?

Facebook New Alogrithm

Here’s a snippet from a post on Facebook for Business:

While the goal of News Feed is to show high quality posts to people, we wanted to better understand what high quality means. To do this we decided to develop a new algorithm to factor into News Feed. To develop it, we first surveyed thousands of people to understand what factors make posts from Pages high quality. Some of the questions we asked included:
  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?
We used the results of this survey to build a new machine learning system to detect content defined as high quality. The system uses over a thousand different factors, such as how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages. Coming up with an algorithm to detect this is complex, and we will continue to refine it as we get more feedback.

Ultimately what’s happening is Facebook’s new “machine” decides what’s timely, relevant and trustworthy.  If your content fits the bill, people will see it.  If you’re sharing memes, begging for likes and shares or sharing what Facebook deems as junk, your posts will not get the same traction they once did.  Why?  Because Facebook simply won’t show it to anyone.  These posts won’t make it past your business page’s wall.

What Does it All Mean?

If you’re not sharing junk, you’re fine.  Keep on keeping on.  You shouldn’t change anything unless you want to.  Keep posting good quality content that people will like and share.  No gimmicks.  You’re golden!

If you are posting meme’s, eCards and other low quality content, just to garner engagement, stop.  It does you no good.  You’re going to be forced to think about what you share.  Think before posting.  Put some effort into your updates.  A little planning and some good content and you’re game will totally be changed.  It doesn’t mean what you’re doing is wrong, it just means that Facebook doesn’t like it.

Here’s a question:  The people that like your page because you share memes and cat pictures…are they actually helping your business?  No, they aren’t.  So, they are not your target audience and you don’t want to market to them anyway.  You have to know your audience; your customers.  Who buys what you’re selling?  Those are the people you want to like your page.  They are the ones that will stick around to find out what you  have to say.  Changing up your posting practices will open up the possibility of your page being seen by the right people.

Confused about the change?  Don’t know how to match your content to your audience?  Wondering how to get your posts in front of more eyes?  Let us help.  Call today and set up a consultation.

Twitter is a great way to bring traffic to your site and to promote your services.  It’s the quick and easy way to get your message across.  With a little creativity you will stand, head and shoulders, above the crowd.  Think outside the box and use a few of these 25 Tweets for Your Small Business to start generating leads, traffic and sales.  If you need help with social media marketing, contact us for help.

25 tweets for your small business

25 Tweets for Your Small Business

  1. Link to a post on your blog.
  2. Link to a post on someone else’s blog, within your industry.
  3. Ask questions.
  4. Answer questions.
  5. Retweet your old tweets that have done well.
  6. Retweet other tweets from within your industry.
  7. Announce the launch of a new product and/or service.
  8. Offer a solution to a problem your customers often face.
  9. Offer top-notch customer service.
  10. Brag a little.  Self-promotion is a good thing!
  11. Share the link to your Facebook page or group.
  12. Promote a live event or webinar.
  13. Upload a PowerPoint Presentation to SlideShare.net.  Tweet the link.
  14. Offer Freebies like eBooks, audios, reports, etc.  Freebies can be a snippet with a link to purchase full content.
  15. Review a book that’s relevant to your target market.
  16. Review a product that’s popular in your industry.
  17. Share the link to an older (but popular) podcast.
  18. Start a new hashtag discussion with others in your industry.
  19. Create a new hashtag discussion with your followers.
  20. Share a cool tool that you’ve discovered and think others will find useful.
  21. Share a motivational quote, relevant to your industry.
  22. Share an industry joke – keep it clean.
  23. Link to your own published article.
  24. Link to someone else’s published article.
  25. Post live updates from an industry event.

Twitter is jam packed with millions of prospects.  Start tweeting, and interacting, to direct connect to your target market.  Make sure that you mix things up.  You want to be known as valuable, relevant, educational and reachable.  Don’t be afraid to tweet outside the box!

In an earlier post, we discussed images sizes for various social media platforms. The infographic below shows the image sizes and placement for Facebook pages.  You will want to upload your images in these exact sizes for best results.  Otherwise, they will be stretched or shrank, to fit the area.  The dimensions listed are exact and current as of 1/14/2014.  If there are updates, we will address those as they arise.  Watch for articles, to come, about image sizes for other social media platforms.

As shown below, the Facebook page cover measures 851 pixels wide by 315 pixels tall.  Make sure, when designing your cover image, that you don’t place important info behind the area where your profile image will be.  Your profile image will be approximately 23 pixels from the left side of the cover image and 210 pixels from the top.

Your profile image should be uploaded at the dimensions shown.  Facebook will resize larger images.  If the original image is not square, you could encounter issues with the quality once it is resized.  In fact, Facebook will not let you upload an image smaller than 180×180 pixels.

The custom app images are smaller than the rest.  They come in at 111 pixels wide and 74 pixels high.  This area is where you can create custom tabs where your fans can sign up for your newsletter, learn about a special offer or grab a fan only free item.  This is a great way to boost your social media marketing efforts.

If you are unsure of how to crate images that are sized properly, will be of good quality at the given dimensions and are within other Facebook guidelines for images on fan pages, contact  us.  We would love to help you with your social media accounts.  From setup and branding to creating images and creating content, we are here for you.

Facebook Image Sizes Infographic

Picture Sizes for Social Media

Before we get into what size your original picture should be, let’s take a look at the sizes needed for different social media platforms.  Whether you use Facebook, Twitter, Pinterest, Google+, LinkedIn or YouTube, you want to make the most of the real estate offered by profile picture, timeline covers, etc.  So, here’s a quick rundown of the main dimensions you should be aware of.  We will go into more detail for each platform, later, in individual posts to help you make the most of each social media account that you have.

social media picture taking guide

Facebook Image Sizes*

Timeline Cover:  851 x 315 pixels

Profile Image:  200 x 200 pixels

App Images:  111 x 74 pixels

 

Twitter Image Sizes*

Background Image:  2000 x 1200 pixels

Profile Image:  81 x 81 pixels

Brand Banner:  520 x 260 pixels

 

Pinterest Image Sizes*

Profile Image:  160 x 165 pixels

Enlarged Pins:  735 x Auto Adjusted pixels

 

Google+ Image Sizes*

Cover Photo:  2120 x 1192 pixels

Profile Photo:  270 x x 270 pixels

 

LinkedIn Image Sizes*

Profile Image: 200 x 200 pixels

Company Logo: 100 x 60 pixels

Company Cover: 646 x 220 pixels

Company Square Logo: 50 x 50 pixels

Services Page: 100 x 80 pixels

 

YouTube Image Sizes*

Cover Art:  2560 x 1440 pixels

Safe Area:  1546 x 423 pixels (this is the minimum viewing area for all devices)

 

Best Original Picture Size for Social Media

Looking at all of the dimensions above, where does one start with the proper picture size for all platforms?  I really lean toward the saying “Go Big or Go Home” when it comes to original picture sizes.  Whether it’s a logo, vector or photograph, bigger is better.  Larger pictures can easily be scaled down.  Smaller pictures are not to friendly for re-sizing.  Stretching them too far will ruin their quality.  So what’s the minimum?

YouTube seems to have the largest width in a cover area.  It comes in at 2560 pixels.  So, I would say to start with pictures, or images, that are at least 3000 pixels wide.  This allows you a few hundred pixels for cropping and re-sizing when you need them for other platforms or on a blog.  Keep in mind that some platforms do require you to upload an image that is the exact dimension specified.  Pay close attention t the guidelines given on each platform.  We will, again, touch more on this in upcoming posts.

If you save a large original (high resolution) picture you will be set for all of  your branding and social sharing needs.  Generally, your original image should be 300 dots per inch (dpi).  This will be best for printing and re-sizing.  As you re-size and save the picture you can change your resolution to lessen the file size.  For use on computer only, 72 dpi is ok.  For printing at home, 150 dpi will work just fine.  For commercial printing and photo printing you will want 300 dpi  images.  More detail on this is to come.

If you need a high resolution head shot or product photo, a logo designed that will carry across your brand, business cards, a vehicle wrap or other marketing materials created…we can do all of that and more.  Contact us for a consultation and we will help you with all of your marketing needs.

 

*correct sizes as of 1/7/2014

spring-2014-experiment

Looking to grab a marketing deal in Spring 2014? If so, here is your chance! Eternal Marketing Group is not limited to working with the industries listed below, but we have been brainstorming some unique ideas that we would like to see come to life. We love to experiment and we would like to hook you up in the process. Contact us at 865-816-9864 for details. Opportunities are limited and only one business will be selected in each industry.

  • A Pigeon Forge Hotel/Motel
  • Extreme Couponer (East/North-Knoxville area)
  • Massage Therapist (East/North-Knoxville area)
  • Gatlinburg Cabin Rental
  • Mexican Restaurant (East/North-Knoxville area)
  • Soap or Candle maker (Knoxville area)
  • Tanning Salon (North/East Knoxville area)
  • Auto Dealership (Clinton Hwy or Asheville Hwy area)
  • Wedding Planner (Knoxville area)
  • Event Venue (near Downtown Knoxville)
  • Chimney Sweeper (Knoxville area)
  • Interior Decorator (West Knoxville area)