Corporate Marketing on a Mom & Pop Budget!
Feel free to call us: 865-816-9864

Does your church have individual ministries?  Do you have annual events?  Do you struggle with having somewhere that people can go to get information, see photos, purchase tickets and share the details?  It’s time to consider building a website or designing a landing page for each ministry and event that your church has.

why your ministries and events deserve their own websites

Why Your Ministries and Events Deserve Their Own Website:

  • You will have an easy to remember domain name (.com/.net/.info) – Gone are the days of needing to send folks to a site address like yourchurch.com/events/2017/October/FallFestival/Pics.  Who wants to remember that?  Instead you can have something like FallFest2017.com and give people easy access to all they need to enjoy your event. Set up your consultation today.
  • One central place showcase all your information. – When an event is held away from your church where can people find directions?  Will there be food?  Is it a potluck?  What about parking?  What time does it start and end?  Do I need tickets?  Save time and shorten announcements by directing everyone to your customized website for your event.
  • Not everyone is on social media. – Some people simply aren’t interested in social media.  Some find it overwhelming.  Some just don’t understand it.  How will this group of people know where to find things like shared pictures?  You are missing out on reaching many by choosing social media as your only focus for sharing events.
  • Build excitement. – Show regular attendees that your ministries and events aren’t just church as usual.  Videos, music, photos and more will draw them in and help them feel what you’re about.  Plus, they can easily share the URL with their family and friends.  We will incorporate share buttons to help make it easy for folks to share the info directly to their friends and family.
  • It’s affordable. – If your usual method is the long web address with flyers and a newspaper ad, having a custom website built will save you money.  You will have a site that is alive forever.  It won’t disappear from memory like a newspaper ad.  It doesn’t have to be clipped, copied or carried around in pockets.  Keep your site for as long as a year (maybe more) for about the same price as a large newspaper ad that people will forget as soon as the paper is closed.  Keep in mind that many people don’t even subscribe to a newspaper any longer.  There’s no need when they can find all the details online for free!
  • Sell tickets or products online. – Will attendees need tickets?  Will you have shirts, hats, stickers, etc that can be purchased?  Giving people an easy way to make  purchases, online, will guarantee more sales for you!  No check writing or cash carrying.  There are no lines to wait in.  With just a few clicks they can have their tickets, deck their family out in matching t-shirts and grab a meal voucher all at once.  It really is that easy when you let us build your custom site.

So, what are you waiting for?  Contact us today and we will help you build a customized, easy to navigate website or landing page for your ministries and events.

Don’t pass by the opportunity to reach a whole new group of people that are looking for the information you have!  View our portfolio to see examples of the work we have done for others.

 

Feel free to call us: 865-816-9864

Picture Sizes for Social Media

Before we get into what size your original picture should be, let’s take a look at the sizes needed for different social media platforms.  Whether you use Facebook, Twitter, Pinterest, Google+, LinkedIn or YouTube, you want to make the most of the real estate offered by profile picture, timeline covers, etc.  So, here’s a quick rundown of the main dimensions you should be aware of.  We will go into more detail for each platform, later, in individual posts to help you make the most of each social media account that you have.

social media picture taking guide

Facebook Image Sizes*

Timeline Cover:  851 x 315 pixels

Profile Image:  200 x 200 pixels

App Images:  111 x 74 pixels

 

Twitter Image Sizes*

Background Image:  2000 x 1200 pixels

Profile Image:  81 x 81 pixels

Brand Banner:  520 x 260 pixels

 

Pinterest Image Sizes*

Profile Image:  160 x 165 pixels

Enlarged Pins:  735 x Auto Adjusted pixels

 

Google+ Image Sizes*

Cover Photo:  2120 x 1192 pixels

Profile Photo:  270 x x 270 pixels

 

LinkedIn Image Sizes*

Profile Image: 200 x 200 pixels

Company Logo: 100 x 60 pixels

Company Cover: 646 x 220 pixels

Company Square Logo: 50 x 50 pixels

Services Page: 100 x 80 pixels

 

YouTube Image Sizes*

Cover Art:  2560 x 1440 pixels

Safe Area:  1546 x 423 pixels (this is the minimum viewing area for all devices)

 

Best Original Picture Size for Social Media

Looking at all of the dimensions above, where does one start with the proper picture size for all platforms?  I really lean toward the saying “Go Big or Go Home” when it comes to original picture sizes.  Whether it’s a logo, vector or photograph, bigger is better.  Larger pictures can easily be scaled down.  Smaller pictures are not to friendly for re-sizing.  Stretching them too far will ruin their quality.  So what’s the minimum?

YouTube seems to have the largest width in a cover area.  It comes in at 2560 pixels.  So, I would say to start with pictures, or images, that are at least 3000 pixels wide.  This allows you a few hundred pixels for cropping and re-sizing when you need them for other platforms or on a blog.  Keep in mind that some platforms do require you to upload an image that is the exact dimension specified.  Pay close attention t the guidelines given on each platform.  We will, again, touch more on this in upcoming posts.

If you save a large original (high resolution) picture you will be set for all of  your branding and social sharing needs.  Generally, your original image should be 300 dots per inch (dpi).  This will be best for printing and re-sizing.  As you re-size and save the picture you can change your resolution to lessen the file size.  For use on computer only, 72 dpi is ok.  For printing at home, 150 dpi will work just fine.  For commercial printing and photo printing you will want 300 dpi  images.  More detail on this is to come.

If you need a high resolution head shot or product photo, a logo designed that will carry across your brand, business cards, a vehicle wrap or other marketing materials created…we can do all of that and more.  Contact us for a consultation and we will help you with all of your marketing needs.

 

*correct sizes as of 1/7/2014

spring-2014-experiment

Looking to grab a marketing deal in Spring 2014? If so, here is your chance! Eternal Marketing Group is not limited to working with the industries listed below, but we have been brainstorming some unique ideas that we would like to see come to life. We love to experiment and we would like to hook you up in the process. Contact us at 865-816-9864 for details. Opportunities are limited and only one business will be selected in each industry.

  • A Pigeon Forge Hotel/Motel
  • Extreme Couponer (East/North-Knoxville area)
  • Massage Therapist (East/North-Knoxville area)
  • Gatlinburg Cabin Rental
  • Mexican Restaurant (East/North-Knoxville area)
  • Soap or Candle maker (Knoxville area)
  • Tanning Salon (North/East Knoxville area)
  • Auto Dealership (Clinton Hwy or Asheville Hwy area)
  • Wedding Planner (Knoxville area)
  • Event Venue (near Downtown Knoxville)
  • Chimney Sweeper (Knoxville area)
  • Interior Decorator (West Knoxville area)

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