Corporate Marketing on a Mom & Pop Budget!
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The premier, of Season 5, of The Walking Dead was on October 12th.  If you’re on social media, at all, you are sure to have seen/heard something about it.  It’s everywhere!  That means it’s great for business!!  Why?  Because it’s everywhere!!

the walking dead logo

We are halfway through this season and it’s still everywhere!  Each week, people post Facebook statuses, share memes and tweet about The Walking Dead.  Thousands of shares, likes, retweets and comments happen each and every week.  Why not get in on the action?

Even if you’re not a fan of The Walking Dead, you can still get plugged into the hype.  Look at Hyundai.  They had the opportunity to get one of their vehicles into the show.  It was a getaway car.  They went for it, on a whim, thinking that The Walking Dead would burn out after a season or two.  Wrong.  Dead wrong.  Hyundai’s VP of marketing, Steve Shannon, said they couldn’t come up with enough social media contests and promotions.  They have even unveiled a zombie edition to one of their vehicles.  They also have given away Shane’s green Hyundai!

the walking dead hyundai

From asking fans to suggest upgrades to zombie cars, to creating a zombie-related app, Hyundai has done a bang up job when it comes to their relationship with The Walking Dead.  Have you seen the Hyundai Chop Shop app where you create your own vehicle?

There are even memes circulating.  But you don’t  have to be a show sponsor to see the impact.  The social media reach, alone, is enough to tempt businesses into adding a #TheWalkingDead to their tweets or updates.  Think of the eyes that will see what you’re selling.  But there’s a catch, you have to do it right.

hyundai tucson walking dead meme

Whether you are a florist, or a mechanic, you can tap into the power of The Walking Dead, especially on social media.  Create images, ask questions, interact with your customers and followers when they comment or share your information.  Offer discounts, play The Walking Dead trivia and offer prizes and deals for winners.  No matter what your business is, you can tap into the power of The Walking Dead in a number of ways.  If you just can’t see how or need a little help with wrapping your head around the creative aspect, contact us.  We’re glad to help you use The Walking Dead to keep your business alive!

Why You Need a Blog?

The internet is saturated with all sorts of blogs.  Mommy blogs, foodie blogs, craft blogs, pet blogs, and on and on the list goes.  It seems like everyone is blogging these days.  With so many blogs out there why should you bother starting one?  It all comes down to one, very important, word; engagement.

A 2011 article on Forbes.com said is best:

“If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.”

Why Every Business Needs a Blog

It still the truth, years later.  Engaging with your audience, customers, etc is the one surefire way keep your site (and your business) growing.  Without connecting with the people you are trying to reach, there’s no point in even having a website.  What good is it to have a site that offers services, or products, but doesn’t set you apart of encourage your audience to take action?

Add a blog and your prospects have something to read, someone to connect with and a direction in which to move.  The learn about you, who you are, what you like and how you operate.  They can post comments, share posts on social media and get immediate interaction from you.  Their next step is scheduling an appointment or consultation.  It’s the open door that prospects need in order to become paying clients.

How Do I Get Started with a Blog?

It’s best if you blog is hosted on your same domain.  Otherwise you will not benefit from the added traffic.  Get started by talking with your designer and/or hosting provider for your website.  Discuss options for adding a blog to your current site.  Adding a blog, to your business site, can increase your site traffic.  For instance if your blog address is YourBusinessSite.com/blog, readers are still on the site and increasing page views and visits.  This increases your likelihood of connecting, making a sale or simply having them return to see what other topics you cover.  If you monetize, with ads, that means increased revenue!

Once your blog is added, you can begin brainstorming content ideas and reaching out to your target audience.  The best thing that your blog can do, for your readers, is inform them and help them solve their problems.  Check out your competition and see what they are doing.  Then do more or do better.  There is always something to improve upon.  Whether it’s your own idea, or someone else’s, if there is a way for your audience (potential customers) to benefit, they will return again and again.  Repeat visitors become repeat customers.

If you are ready to talk about adding a blog to your business site, we can help.  If you have a web host and just need help with content creation and strategies, we can do that too!  Contact us today for help maximizing your potential through a business blog.

 

Realistic Goals for Content Creation in 2014

You have, no doubt, heard it said that “Content is king.”  This is absolutely true.  There are different types of content and ways to implement each type.  Where do you start?  How many do you use? Isn’t it all confusing?

content creation strategies for 2014

It can be overwhelming and daunting to decide what types of content to provide to your customers/audience.  Let’s start by looking at what types of content are available.

  1. Writing
  2. Graphics
  3. Video
  4. Audio
  5. Data (using infographics is a great way to display data)
  6. Social media
  7. User-generated content

There is not a single type that you should focus on.  You need a combination of mentally and visually stimulating content to keep your audience/customers engaged and to make sure they know your name and what you offer.  But too much is…well, too much.  You don’t want to confuse or overwhelm.

Avoid confusion by starting with what you know best.  If you are a writer, write.  If you are a designer, create graphics.  If you know podcasts, start there.  The great thing about content is that it creates more content.  An article can become a video.  A graphic can become an article.  A podcast can provide data.  Social media can house any, and all, of the content you create and place it in front of your target audience at just the right time.

Great content along with great content marketing will build trust, showcase you as an authority and place you on a pedestal of popularity.  The key to staying in the spotlight is evergreen content (it has no expiration date), social media marketing and a diverse content library to promote.  If you have time, and money, to spend you can easily create, distribute and promote your content while analyzing the market and laser targeting your audience.  If you don’t have extra hours in the day, or dollars in the bank, let us help you.  We can help you create realistic goals that won’t break the bank.

Eternal Marketing has a team of professionals, at the ready, to help you both create and market content.  Contact us for a consultation.

Picture Sizes for Social Media

Before we get into what size your original picture should be, let’s take a look at the sizes needed for different social media platforms.  Whether you use Facebook, Twitter, Pinterest, Google+, LinkedIn or YouTube, you want to make the most of the real estate offered by profile picture, timeline covers, etc.  So, here’s a quick rundown of the main dimensions you should be aware of.  We will go into more detail for each platform, later, in individual posts to help you make the most of each social media account that you have.

social media picture taking guide

Facebook Image Sizes*

Timeline Cover:  851 x 315 pixels

Profile Image:  200 x 200 pixels

App Images:  111 x 74 pixels

 

Twitter Image Sizes*

Background Image:  2000 x 1200 pixels

Profile Image:  81 x 81 pixels

Brand Banner:  520 x 260 pixels

 

Pinterest Image Sizes*

Profile Image:  160 x 165 pixels

Enlarged Pins:  735 x Auto Adjusted pixels

 

Google+ Image Sizes*

Cover Photo:  2120 x 1192 pixels

Profile Photo:  270 x x 270 pixels

 

LinkedIn Image Sizes*

Profile Image: 200 x 200 pixels

Company Logo: 100 x 60 pixels

Company Cover: 646 x 220 pixels

Company Square Logo: 50 x 50 pixels

Services Page: 100 x 80 pixels

 

YouTube Image Sizes*

Cover Art:  2560 x 1440 pixels

Safe Area:  1546 x 423 pixels (this is the minimum viewing area for all devices)

 

Best Original Picture Size for Social Media

Looking at all of the dimensions above, where does one start with the proper picture size for all platforms?  I really lean toward the saying “Go Big or Go Home” when it comes to original picture sizes.  Whether it’s a logo, vector or photograph, bigger is better.  Larger pictures can easily be scaled down.  Smaller pictures are not to friendly for re-sizing.  Stretching them too far will ruin their quality.  So what’s the minimum?

YouTube seems to have the largest width in a cover area.  It comes in at 2560 pixels.  So, I would say to start with pictures, or images, that are at least 3000 pixels wide.  This allows you a few hundred pixels for cropping and re-sizing when you need them for other platforms or on a blog.  Keep in mind that some platforms do require you to upload an image that is the exact dimension specified.  Pay close attention t the guidelines given on each platform.  We will, again, touch more on this in upcoming posts.

If you save a large original (high resolution) picture you will be set for all of  your branding and social sharing needs.  Generally, your original image should be 300 dots per inch (dpi).  This will be best for printing and re-sizing.  As you re-size and save the picture you can change your resolution to lessen the file size.  For use on computer only, 72 dpi is ok.  For printing at home, 150 dpi will work just fine.  For commercial printing and photo printing you will want 300 dpi  images.  More detail on this is to come.

If you need a high resolution head shot or product photo, a logo designed that will carry across your brand, business cards, a vehicle wrap or other marketing materials created…we can do all of that and more.  Contact us for a consultation and we will help you with all of your marketing needs.

 

*correct sizes as of 1/7/2014

spring-2014-experiment

Looking to grab a marketing deal in Spring 2014? If so, here is your chance! Eternal Marketing Group is not limited to working with the industries listed below, but we have been brainstorming some unique ideas that we would like to see come to life. We love to experiment and we would like to hook you up in the process. Contact us at 865-816-9864 for details. Opportunities are limited and only one business will be selected in each industry.

  • A Pigeon Forge Hotel/Motel
  • Extreme Couponer (East/North-Knoxville area)
  • Massage Therapist (East/North-Knoxville area)
  • Gatlinburg Cabin Rental
  • Mexican Restaurant (East/North-Knoxville area)
  • Soap or Candle maker (Knoxville area)
  • Tanning Salon (North/East Knoxville area)
  • Auto Dealership (Clinton Hwy or Asheville Hwy area)
  • Wedding Planner (Knoxville area)
  • Event Venue (near Downtown Knoxville)
  • Chimney Sweeper (Knoxville area)
  • Interior Decorator (West Knoxville area)

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