Realistic Goals for Content Creation in 2014
You have, no doubt, heard it said that “Content is king.” This is absolutely true. There are different types of content and ways to implement each type. Where do you start? How many do you use? Isn’t it all confusing?
It can be overwhelming and daunting to decide what types of content to provide to your customers/audience. Let’s start by looking at what types of content are available.
- Writing
- Graphics
- Video
- Audio
- Data (using infographics is a great way to display data)
- Social media
- User-generated content
There is not a single type that you should focus on. You need a combination of mentally and visually stimulating content to keep your audience/customers engaged and to make sure they know your name and what you offer. But too much is…well, too much. You don’t want to confuse or overwhelm.
Avoid confusion by starting with what you know best. If you are a writer, write. If you are a designer, create graphics. If you know podcasts, start there. The great thing about content is that it creates more content. An article can become a video. A graphic can become an article. A podcast can provide data. Social media can house any, and all, of the content you create and place it in front of your target audience at just the right time.
Great content along with great content marketing will build trust, showcase you as an authority and place you on a pedestal of popularity. The key to staying in the spotlight is evergreen content (it has no expiration date), social media marketing and a diverse content library to promote. If you have time, and money, to spend you can easily create, distribute and promote your content while analyzing the market and laser targeting your audience. If you don’t have extra hours in the day, or dollars in the bank, let us help you. We can help you create realistic goals that won’t break the bank.
Eternal Marketing has a team of professionals, at the ready, to help you both create and market content. Contact us for a consultation.
